Results we're proud to put our name on.

The challenge

Velo's original onboarding was a 12-step wizard that users abandoned at step 4. Their payment flow had a 23% failure rate due to a poorly integrated third-party processor. The dashboard had no empty states, so new users landed on a blank screen with no guidance.

Our approach

We started with a full audit of the activation funnel using session recordings and drop-off data. Then we redesigned onboarding as a progressive disclosure flow — only asking for what's needed at each step. We replaced the payment processor with a direct Stripe integration and built a guided dashboard with contextual empty states and inline tooltips.

The outcome

Within 6 months of launch, Velo saw a 340% increase in activated users, a 60% reduction in onboarding drop-off, and their payment failure rate dropped to under 2%. The new dashboard became their most-praised feature in user interviews.

The challenge

Nomi's product was built by clinicians, not designers. It worked, but it didn't look like it worked — enterprise buyers were skeptical. Their API was a collection of undocumented endpoints that required a week of onboarding calls to explain. Two enterprise deals had already fallen through during procurement.

Our approach

We ran a 2-week discovery sprint with Nomi's sales team to understand exactly what enterprise buyers were asking for. Then we redesigned the core product UI with a focus on trust signals and clarity, built a versioned REST API with full OpenAPI documentation, and created an enterprise onboarding portal that let IT teams self-serve their integration.

The outcome

Within 3 months of launch, Nomi closed 8 new enterprise contracts worth $2.1M in ARR. Their sales cycle shortened from 90 days to 45. The new API portal became a selling point in demos.

The challenge

The founder had validated demand with a landing page and collected 800 email signups. But they had no technical co-founder and no existing codebase. They needed to ship fast before competitors noticed the gap — and they needed it to be production-quality, not a prototype.

Our approach

We used LaunchKit as the foundation to skip the boilerplate and focus on the product-specific logic. We ran weekly ship cycles — something working and deployed every Friday. Auth and billing were live by week 2. The core product feature shipped in week 5. The remaining 3 weeks were polish, performance, and onboarding.

The outcome

Stackr launched publicly in week 8 with 1,200 signups in the first 30 days. By day 60 they had $18K MRR and had raised a $500K pre-seed round using the product as their demo.